Reno Public Market Partners with FIRETEN Hospitality for the Reno Public Market Food Hall

March 1, 2022

Reno Public Market has a new operator and manager for the upcoming “living room of Reno” at the former Shoppers Square. FIRETEN Hospitality as its new operator & manager for the Reno Public Market Food Hall. 

“Working with FIRETEN really has been fantastic,” said Doug Wiele, president and founding partner of Reno Public Market developer Foothill Partners Inc. “They instantly understood our commitment to local food operators as the only vendors we will have in the food hall, and they have been working tirelessly to fill the hall with the best food and drink available in the Biggest Little City.” 

FIRETEN Hospitality will be in charge of securing Reno-Tahoe-based vendors for the food hall. The food hall will have room for 18 vendors. There will be 12 spots in the food hall with ventilation for cooking, and six spots will be geared towards cuisine options like salads and smoothies for food hall patrons. FIRETEN Hospitality has been meeting with Reno Street Food owner Steve Schroeder to find partnerships with local restaurants and Reno-based food vendors. 

“There’s something really special about the Reno culture and community, and we’re excited to be a part of it,” said Jeremy Barker, CEO of FIRETEN Hospitality. “We are committed to showcasing the best of what Reno has to offer: exceptional food and beverage concepts and a unique experience that you can’t find anywhere else.”  

FIRETEN will also own and operate a centrally located bar in the middle of the food hall. There are also plans to include a historical Reno inspired, reservation-only speakeasy concept hidden within the walls of Reno Public Market. 

“We hope locals will enjoy the community hub we are working so hard to help create at RPM,” said FIRETEN Hospitality Director of Development & Marketing Natalie Zabiegalski. “We cannot wait to see how all these types of businesses play off one another to create something really special.”

FIRETEN has brought on Schroeder as their local general manager to support the food hall day-to-day operations. FIRETEN Hospitality is a West Palm Beach, Florida based owner, operator and manager of food hall, bar operations and other hospitality concepts with interests in South Florida, and now, Reno, Nevada. The Reno Public Market Food Hall is expected to officially open in Fall 2022.