News

Reno Public Market’s Newest Tenant: Wandering Wyld

July 6, 2021

Wandering Wyld’s artist and small business market—Wyld Market—is coming to Reno Public Market in a 3,000-square-foot retail space. The store will feature a curated selection of works from local artists and small businesses who don’t have their own brick-and-mortar storefront.

“Arts and culture really are the heart and soul of Reno-Tahoe,” said Doug Wiele, president and founding partner of Foothill Partners Inc. “Local festivals and pop-ups have been some of the only viable income sources for local artists, and now this consistent space will allow hundreds of artists to sell their creations at any time of the year.”

Wandering Wyld will also introduce their new “Day Table” experience at Wyld Market. Instead of artists utilizing market space for months at a time, makers will now be able test out a brick-and-mortar establishment by reserving a table for as little time as a day. The creative venue and artistic epicenter is geared towards local artists, creators, and small business owners to grow and evolve their businesses.

“Before Reno Public Market, we had only ever done short-term lease agreements,” said Rachel Macintyre, CEO and founder of Wandering Wyld. “This space will allow us to combine the best aspects of our pop-up markets, our curated boutiques, and our short-term retail spaces.”

Wandering Wyld has been providing a platform for local makers and artists to start, grow and evolve their businesses since 2018. Wyld Market will be opening a holiday pop-up in Winter 2021 at Reno Public Market before officially moving in. The market is expected to officially open in Spring 2022.