The full-service brew pub coming to the Reno Public Market Food Hall—FiftyFifty Brewing Co.—has hired Dana Fleming as the location’s new head brewer. Fleming will be in charge of brewery management and drink curation and selection, as well as her normal brewing responsibilities of concocting new drafts and ales for the location. The atmosphere and flavors FiftyFifty are bringing to the food hall are exactly why they are coming to Reno Public Market!
“This will be another FiftyFifty, but we didn’t want it to be a clone of what already exists,” said Dana Fleming, head brewer of Fifty FiftyBrewing Co. at Reno Public Market. “We will still be pouring our core brands, but we wanted Reno Public Market’s FiftyFifty to be almost an independent entity where we can try some incredible new flavors for Reno patrons.”
Fleming is prioritizing farm-to-table processes for FiftyFifty’s new location by incorporating base brewing ingredients like local malts, as well as utilizing “adjuncts” like fruits and berries from Nevada farmers in certain brews. Farm-to-table is also a priority concerning the brew pub’s food offerings, with local ingredients being used where possible for the rest of their menu.
“It takes a lot of dedication to switch to small producers for such a primary ingredient, but we want to prioritize Nevada ingredients for our Nevada location,” said Fleming. “And the possibilities are endless for Nevada adjuncts. There’s plums and pomegranates and all kinds of berries.”
FiftyFifty Brewing Co. will take up 6,500 sq. ft. of the Reno Public Market Food Hall and will be a full-service brew pub alongside another full-service restaurant and 18 local food vendors. Beyond normal brewing facilities, FiftyFifty is also bringing wooden vessels called “foeders” to brew wooded beers similar to their award-winning Eclipse Line, a collection of bourbon barrel aged stouts.